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8 Ways to Use Social Media to Promote Your Real Estate Business

Social media is a great way to interact and get your idea and information out to people. I’ve been playing around on Twitter for a few months now and, while I’m not an addict like many people claim to be, I do think that it can be yet another useful tool in your marketing arsenal. I thought it would be interesting to browse the ‘net to see what others are saying about why you should join; there definitely seem to be some common themes, which I’ll try and share below.

Just so you know what I’m doing, I’m going to take ideas from various sources and expound on them with my own ideas: Here are the 8 reasons to start taking social media more seriously.

1. It Will Make You a Better Writer

Because of Twitter’s 140-character limit, you’re forced to write concisely. This requires increased thought and better use of the English language. I believe that it can help people in coming up with slogans and marketing copy, which also must be concise.

2. It Can Create Traffic for Your Blog or Website

While people have noticed a 30% uptick in his blog traffic, many people won’t see such a drastic surge. There are tools that let you automatically post your latest blog post to Twitter, which can help with Traffic, but these aren’t the only way to do it. Meeting new people brings visitors, as does posting interesting content. There are many ways to go, and those who use the tool most effectively will certainly see a nice bonus of traffic for their efforts.

3. It Requires a Very Small Investment

Twitter is free to use and can require little to no time if you want. With auto-posting services, you can stay active on Twitter, but that’s not going to cut it in the long run. Part of building up your own community with Twitter is forging relationships, and sharing some of yourself with others. You can do this in a few short minutes – a worthwhile time commitment.

4. It Can Help Build Your Personal “Brand”

As some people have put it, “Twitter gives you one more way to build your brand, one tweet at a time.” Imagine the mortgage agent who posts about rates and helpful educational topics, or the real estate agent who posts about community events, new listings, and other localized topics, or the investor who posts about deals and other helpful blurbs? All of these people are working on their brand AND posting relevant information for people who may be following them. This is how you use Twitter for good!

5. Text Message Tweets to Your Entire List From Your Phone

You don’t need to be in front of your computer to post. You can use your cell phone to keep your Twitter followers up to speed, and those of you with iPhones and other sophisticated smartphones can use third-party software to keep up completely with everything happening in your Twitter world.

6. Get Connected With People You Think You Should Know

Most likely everyone you want to get connected with already is on Twitter. Whether you want to get better connected with your customers, business partners, or network and make new connections, Twitter is the place to do it. Networking at Twitter is less formal than on LinkedIn, and it is even easier to get connected with new people on Twitter than on Facebook. If you feel you have a lot to learn about online networking, Twitter is the easiest and fastest place to learn and get started with building your network fast. Twitter is also great for those, who don’t feel comfortable sharing their bios and a lot of information right away.

7. Get Connected With People You Never Thought You Should Know

I asked my Twitter friends, what was the number one reason why they thought anyone should join Twitter, and the number one reason was to get to know people who they wouldn’t have gotten to know any other way. Many who have joined Twitter for business reasons have found friendships that have taken people from the web to real life. There are even Twitter marriage proposals and people who have found their soul mates on Twitter. Twitter allows you to show as much or as little of your personality as you want – and to find new people you never even thought of getting to know.

8. The Power of the Re-Tweet equals Viral Gold

Twitter allows you to “re-tweet” the posts of others to share with your network. This ability can create the potential for a cool, interesting, or informative post to spread virally. In the recent terrorist events in Mumbai, Twitter allowed people to keep a pulse on what was happening, and through re-tweets, news spread like wildfire. When a mover and shaker on Twitter (an “influencer”) posts something interesting, you’ll see it re-broadcasted many times over. Twitter gives you the ability to post something that can spread like wildfire and help build your name or reputation. You’ve got to participate to gain access, though!

There are plenty of other reasons to use Twitter as you can see from this post, but I thought that the items I posted above brought together some of the most important ones to inspire you to get started if you haven’t done so already.